Making smart use of the earth’s resources by keeping them in circulation.

We’re on a mission.

To divert 1000 tents from landfill by 2025, and build an open-source library of waste to wear tutorials.

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Our bags are trash.

E tu bags are made from 100% reclaimed textile waste collected from Australian music festivals and schools.

 

E tū is the Māori word to ‘stand’.

We are taking a ‘stand’ for papatuanuku (mother earth), by raising awareness about textile waste’s impact on the environment.

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Meet our founder.

From fast-fashion to product with purpose.

After a decade working in fast fashion, Rachel came to understand the industry’s impact on our planet. Now, she's out to prove there's a better way.

 
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Free tote bag tutorial.

Join the movement and make from textile waste.

Available as a tutorial video or downloadable guide, we walk you through fabric preparation, pattern cutting and sewing instructions.

Follow our journey.

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